Cerise Small | UX/UI Designer | Content, Research & Copy | About me
Naturally Curious. Purposefully Practical.
About Me
I’m Cerise, and I’m a UX designer with a background in research, content, and SaaS, specialising in turning complex problem spaces into clear, usable, and commercially effective experiences. My work sits at the intersection of user needs, business goals, and real-world constraints.
I’m naturally inquisitive, deeply practical, and driven by the belief that good design should reduce friction, build trust, and make systems work better for people.
Background
I’m a UX Strategist and Content Designer driven by a fundamental question: How do we make complex systems human?
As a Politics and International Law & Diplomacy, I developed critical thinking skills and a deep appreciation for the structures that govern global communication. With my personal primary research and commercial experience, I’ve navigated dense information and negotiated competing stakeholder needs. The perfect platform for building user journeys.
Transitioning into the creative sphere, armed with my account management experience, I founded CCBL Productions as a Commercial Podcast Producer and Scriptwriter. Conducting 500 deep-dive discoveries and managing cross-platform content strategy, I mastered the art of narrative architecture.
I discovered that whether you are producing a chart-topping podcast or designing a B2B interface, the goal is the same: reducing friction and fostering meaningful connections.
Freetime
Adult Gymnastics: I attend classes and practice skills on my own. I admire the skill and discipline of professional gymnasts, but no, I never wanted to be one.
Art & Illustrations: I got into drawing about 5 years ago and took some classes. I’m a big fan of oil paint, and I have even sold some of my work.
Fun fact: I was one of the first cheerleaders to compete nationally in Britain! Continued to compete for 10 years!
What do I do?
Research-first: Interviews, personas, and evidence before assumptions
Commercially aware: Design decisions tied to conversion, adoption, or efficiency
Clear communicator: Plain English, structured thinking, and strong content design
Iterative: Comfortable refining, removing features, and simplifying flows
Selected Writings
MtGo Design
MtGoPortfolio 