Company project: 15 Mins with the Doctor: Medtech Content Strategy
Project: Medtech & Healthtech Podcast Series
Research Method: Targeted interviews with healthcare innovators (e.g., CEOs of Surgery Hero, Deep Medical, and Feebris).
The Problem: Health systems often run on archaic systems where patients suffer unnecessary mistakes due to a lack of communication and administrative problems. For example, high rates of non-attendance (8% in the UK) and poor patient preparation lead to unsuccessful surgical outcomes and administrative stress.
The User Research: I utilised the podcast as a research platform, interviewing Medtech founders to identify the “user pain points” within the NHS and global health systems. We explored questions like: “How can we reduce administrative stress?” and “Why aren’t we using precise tools earlier in the patient journey?”
Insights & Solution: I used these insights to write specialised content highlighting unique features of medical solutions, ranging from mental health to fertility support. The research-led content focused on providing the right incentives and data to help patients get the care they need.
Source: Vinay Shankar – 15 Mins with the Doctor
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