Online learning is only successful if students actually learn. As a case study for Jolt, I was tasked with supporting the creation of an A/B Testing course. The goal wasn’t just to deliver content; it was to create a digital environment where complex technical skills could be mastered by anyone, a fully democratised learning experience.

The Challenge: Making Data Interactive

A/B testing is a technical, logic-based skill. In a virtual classroom, it’s easy for students to lose focus if they are just watching slides. We needed a way to cater to different learning styles—Visual, Aural, Read/Write, and Kinesthetic—simultaneously. Using the existing user personas, I had to create a curriculum and present its value to those students.

Arnold – NEET (Not in Education, Employment or Training)	Raya- Experienced Upskiller
18 years old	34 years old
Wants to learn quickly for the job market.	Busy, needs actionable skills or awareness of how the skills are done by other members of team
Has little experience, formal education up to 18 years old	University educated but used to a workplace environment
Apprehensive, anxious, but lots of recent academic experience	Has a team to manage, has little time and lots of responsibilities

The Strategy: The VARK-Driven Curriculum

I focused on creating a multi-layered learning experience:

• Interactive Sandbox Environments: We leveraged technology to create virtual workspaces. Instead of reading about an A/B test, students actually ran one, catering to “Kinesthetic” learners.
• Dual-Purpose Guides: I designed comprehensive Teacher and Student guides. The Teacher guides empowered Teaching Assistants to provide consistent support, while Student guides acted as “on-the-job” references after the course.
• Visual Data Logic: I designed infographics and UI mockups that broke down complex statistical significance into easy-to-digest visual cues.
• Actionable experience: Students needed realistic examples of how they could use the concepts in real-world examples with technology they would use in the workplace.
• Safety: NEET students needed real-world skills, but adapted to a world that was currently quarantined.

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The Result: Skills That Stick

Content Design

• Slides matched the colour scheme for Jolt to help with brand loyalty
• Slides were sparsely populated to allow instructors to impart information and reduce the time spent focusing on writing from the slides
• Slides also reminded students of the value of online learning, supporting returning customers
• Slides encourage students to understand the value of using technology and what the industry standards are for the use of apps. Examples included Slack and Zoom.

By designing the course around how people actually process information, we saw significantly higher engagement and practical application. Students didn’t just finish the course; they walked away with a professional skill set they could immediately apply in a work environment.