Coming into the world, I spent a lot of time at the doctor’s. My physicians liked to joke by showing me my physical medical files! I faced a learning disability that manifested as a speech impediment at one point. My parents, worried, took me to a speech pathologist who found that there was nothing they could do.

What they didn’t know was that I was building my own solution. Something I have lived by for many years:

Effective. Efficient. Sustainable.

“I faced a learning disability that manifested as a speech impediment at one point. My parents, worried, took me to a speech pathologist who found that there was nothing they could do.”

Cerise Small

Solutions should be all three, and if it breaks any, it more than likely won’t work. For me, these three elements were necessary. I didn’t have the time to be impulsive, or the community or support to be too creative, and sustainability meant something I could achieve individually, like with my speech pathologist. I had no choice but to seek a solution independently.

Digital Sustainability

Code and content should create the basis of a website.  A framework allowing you to build on it, not something that needs to be scrapped after a few years when the market changes. The content and code we create should build a consensus and a brand identity for your team and your customers.

Audits & Optimisation

Tagging media

Tagging media was the basis of my dissertation. I wanted to follow a narrative through climate change scepticism whilst marking them quantitatively within the objective or subjective elements of the agreement.

First, I needed to answer the question: What types of climate change denial existed?

Building from defined research sources and pulling from media sources across a 6-month period. I worked on the matrix to synthesise the range of climate denial from apathy to the lack of evidence for anthropocentric climate change. Staying objective was key, no matter how outlandish the viewpoints were.

Content Development

With Coordinate Sport, I used to tag ethnographic research and to develop content including blogs, articles, news stories and case studies. With user personas, the aim was to move users from Excel sheets and other CRM to a custom-built system for the activities sector. Content was designed to guide them to a specific goal: Maximising their time on the field instead of their laptops.